Cycling is booming in Australia driven by factors ranging from the pure thrill of riding a bike, traffic congestion, health awareness and rising petrol prices. to the pure thrill of getting on a bike and the fun of riding with friends. Despite this growth of cycling and the opportunities that it offers to improve so much in our community, awareness of bike culture is still in its infancy. As cyclists we have rich sub-cultures in racing, road bike, mountain bike and even fixie’s! However the non-cycling community is yet to catch-up. We have great support from governments who are trying to build the necessary infrastructure. But we need much more to make the roads safer and the relationship between riders and drivers amazing. Society does not yet know the what, or how, of balancing cycling and motoring. This creates a huge issue when it comes to the public places where cyclists, and motorists and pedestrians need to share the rights to public places. Without this framework of respect for each other there safety of cyclists is at risk.
iBikeright is all about creating a safer environment for riders and motorists, increasing general health through more cycling participation, reducing pollution associated with cars and generally helping create more ‘liveable cities. These all long-term opportunities that sit under the umbrella of improving cycling culture in Australia.
Our mission is to create and deliver campaigns and tools to foster respect between cyclists and motorists and support our mutual needs. By doing so, we aim to establish safety and harmony on the roads for all its users.
We have built this website to help unify the many sub-cultures of cycling. Sometimes road cyclists racers don’t speak to mountain bikers, and they almost never talk to fixie-riders. And how does someone that likes to ride with their family get the chance to learn how their kids can join a racing club? We want to connect the many arms of cycling into an active and social community so that we can have a louder voice on issues that we all need.
We are also creating tools and programs that many cyclists have told us they’d like. For example we have launched a BIKE ID KIT that can help authorities track a lost or stolen bike back to its owner. Did you know THOUSANDS of bikes each year get auctioned-off because police can’t track their owners??!
We have also launched a RIDER ID KIT that has the emergency information for a rider so that in the case of an accident where they may be unable to make a call, the riders medical condition and next of kin can be contacted.
There are so many opportunities and we have only just begun. We will keep building the iBikeright program and share these with you through this site, our Facebook page and other social media sites. So get connected now and be part of something amazing.
IBIKERIGHT was founded by a collection of like-minded people that live and work in the cycling community with seed funding from Velosure Bicycle Insurance. Velosure was established in 2008 by passionate cyclists who couldn’t find insurance that met their specific needs as riders. Because Velosure works with all types of cyclists, all manufactured brands of bikes and nationally, they are uniquely positioned to support an independent initiative that seeks to unite all cyclists to create a safer riding environment.